Deep product research

Main quotes from the lecture ...

 

1. Pareto principle, do more research by low cost, because only 20% of them provide high result;
2. Targets to research: all points into the Lean Canvas;
3. Information sources: inner, out, insiders;
4. Customer Development is method to do deep research, base of these is unstoppable feedback, important principle - do low cost research to get really customers opinion;
5. Polling as special job:
1. interview;
2. polling;
3. focus-groups;
6. Observations:
1. experiments;
2. usability-test;
7. Customer Journey Map - how any customer communicate with our product;

Attribute	Deep research	Counting research
Result in the structure	No	Yes
Subjective opinion	Yes	No
It's affect many peoples	No	Yes
Result	Hypotheses, Ideas, Insites	Measureble variables
Statistics is allow for result	No	Yes
How it's near of the problem	Around	So far
How it's formalise	Low	High
Sample size	Low	High
Important to get random responders	No	Yes